Enhance your Shopping Experience with our Ethical Labels

Navigating the landscape of beauty products that align with your values can be a challenge. That's precisely why we established our Ethical Label System.

Crafted to streamline the process of uncovering a product's ingredients and sustainability credentials, these labels are here to eliminate the guesswork from your shopping experience and empower everyone to make more conscientious decisions.

Our six Ethical Labels

Certified B-Corp

A Certified B Corporation, or B Corp, is a type of business that meets rigorous standards of social and environmental performance, accountability, and transparency. These companies are committed to using their business as a force for good, balancing profit with purpose.

Certified Vegan

This product has obtained certification from a recognised organisation, such as The Vegan Society, verifying that it is vegan-friendly. This means the formulation contains no animal-derived ingredients and is entirely plant-based, making it suitable for vegans.

Certified Organic

This product has received certification from a reputable organisation, such as EcoCert or Soil Association, indicating that it has been formulated with a portion of natural ingredients sourced from certified organic production.

Cruelty-Free

This product has been confirmed by a reputable organisation, such as Leaping Bunny or PETA, to be cruelty-free. This certification ensures that the product and its ingredients have not been tested on animals, aligning with ethical standards against animal testing.

Sustainably Sourced

This product offers a more environmentally-friendly option, as either the formulation or packaging fits into one of the following categories: plastic-free, refillable, carbon-neutral, recyclable or biodegradable.

Certified Natural

This product has received certification from a recognized organisation, such as COSMOSNatural or NATRUE, affirming its natural production or inclusion of ingredients sourced from natural origins.