Beauty Posts
The Best Clean Haircare for Colour-Treated Hair
Colour-treated hair needs gentle, protective care to keep the colour vibrant and the hair healthy. The best approach is a clean, colour-safe shampo...
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Morning vs Evening Skincare: What Should Change?
Your morning and evening skincare share the same foundation, but their purpose is different. In the morning, the focus is on protecting and preppin...
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Beauty Posts
How to Choose Your Foundation Shade and Formula
To choose your foundation shade, work out your undertone, then swatch two or three shades along your jawline and check them in daylight. The one th...
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Beauty Posts
Best Shampoo for Itchy Scalp: 5 Picks for Flaky or Oily Scalps
The best shampoo for itchy scalp depends on why it itches. For itching with flakes, choose a gentle anti-dandruff wash; for sensitivity, a hypoalle...
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Since 2016, founder Meesha Kanadia has shaped Amelia Nour around a simple idea: beauty should be carefully considered, not overwhelming. Ten years on, a new chapter is taking shape in Market Harborough, our new home for beauty discovery, expert advice and community, opening this November.
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