Beauty Posts
How to Find Your Perfect Foundation Shade and Formula?
Finding your perfect foundation comes down to two things: the right shade and the right formula. To match your shade, work out your undertone and t...
Read NowTHE SEPTEMBER BEAUTY EDIT
NEW IN
New season arrivals, cult favourites and the formulas earning a spot on our shelves.
SKIN, SUPERCHARGED
OSKIA
Meet OSKIA’s nutrient-powered formulas, made for brighter, healthier-looking skin.
NEW-SEASON MAKEUP
RMS BEAUTY
Fresh colour. Skin-first formulas. The RMS Beauty icons made for effortless makeup days.
THE WELLBEING EDIT
THIS WORKS
Better sleep, softer skin and slower evenings. Consider your September routine sorted.
NEW & NOW
The Amelia Nour Edit
SEPTEMBER BEAUTY PICKS
Shop by concern
beauty, decoded.
Beauty Posts
5 Shampoos for an Itchy, Flaky or Oily Scalp
An itchy, flaky or oily scalp usually comes down to balance, and the right shampoo makes all the difference. The best choice depends on your main c...
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Beauty Posts
How to Care for Combination Skin? A Complete Guide
Combination skin is skin that is oilier in some areas, usually the forehead, nose, and chin, and normal to dry in others, such as the cheeks. Carin...
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Beauty Posts
Dehydrated Skin? Signs, Causes and the Best Products to Fix It
Dehydrated skin is skin that lacks water, rather than oil. It can feel tight and look dull, with fine lines that appear more noticeable, and it aff...
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ABOUT AMELIA NOUR
Since 2016, founder Meesha Kanadia has shaped Amelia Nour around a simple idea: beauty should be carefully considered, not overwhelming. Ten years on, a new chapter is taking shape in Market Harborough, our new home for beauty discovery, expert advice and community, opening this November.
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INDEPENDENT SINCE 2016
A decade of carefully considered beauty.
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