Our Story
Amelia Nour embodies the resilience and passion of its founder, Meesha Kanadia, whose journey from lawyer to advocate for sustainable beauty is both heartfelt and inspiring. Motivated by her mother's battle with leukaemia, Meesha embarked on a mission to provide gentle yet effective beauty and wellness solutions during her mother’s successful chemotherapy treatment, giving rise to the concept of Amelia Nour.
Since opening the doors to our physical store in 2016 on Francis Street, Leicester, our mission has been clear: to champion self-care and ethical beauty practices suitable for all skin types, backgrounds and lifestyles. Through a meticulously curated selection of luxury, vegan, and vegetarian brands sourced globally, we empower individuals to make mindful choices that nourish both body and soul.
Our journey
From our first boutique in Leicester to becoming an online beauty destination, Amelia Nour has continued to grow while staying true to what matters most: thoughtful beauty, meaningful connections and a personal approach.
In 2023, we relocated to a larger warehouse in Market Harborough to support our growing community of customers across the UK and beyond. Now, ten years after our journey began, we're opening the doors to our new beauty and wellbeing store.
Join us for our Grand Opening on Saturday 7 November, from 10am to 4pm, at 37 St Mary's Road, Market Harborough, LE16 7DS.
Discover carefully curated beauty brands, personalised skincare and makeup consultations, beauty masterclasses, wellbeing workshops and beautifully wrapped gifts. We'll also be celebrating with refreshments and a few special surprises.
Whether you've been shopping with us for years or are discovering Amelia Nour for the first time, we can't wait to welcome you.
Here's to the next chapter of Amelia Nour!
“Selecting beauty and wellness products that align with our planet and personal principles showcases intellectual discernment. With an array of options now within reach, I aim to ensure accessibility to the world's finest products from well established brands to new and upcoming brands. This ethos defines our Amelia Nour community.”
Meesha
Founder
WHY SHOP WITH US?
COMPLIMENTARY DELIVERY
Free UK standard delivery when you spend £50.
BEAUTY MARKS
Earn points as you shop and unlock exclusive rewards.
COMPLIMENTARY SAMPLES
Enjoy up to 3 free samples with every order.
INDEPENDENT SINCE 2016
A decade of carefully considered beauty.
EXPERT BEAUTY ADVICE
Our beauty experts are here whenever you need us.