Our Story
Amelia Nour embodies the resilience and passion of its founder, Meesha Kanadia, whose journey from lawyer to advocate for sustainable beauty is both heartfelt and inspiring. Motivated by her mother's battle with leukaemia, Meesha embarked on a mission to provide gentle yet effective beauty and wellness solutions during her mother’s successful chemotherapy treatment, giving rise to the concept of Amelia Nour.
Since opening the doors to our physical store in 2016 on Francis Street, Leicester, our mission has been clear: to champion self-care and ethical beauty practices suitable for all skin types, backgrounds and lifestyles. Through a meticulously curated selection of luxury, vegan, and vegetarian brands sourced globally, we empower individuals to make mindful choices that nourish both body and soul.
Our journey
Our journey has been marked by unforgettable moments, from captivating masterclasses to bustling in-store events, fostering a vibrant beauty community and expanding our product offerings.
In 2023, recognising our growing impact, we made the bold decision to relocate to a larger warehouse in Market Harborough, enabling us to better serve our expanding customer base, both locally and internationally. Meesha's dedication to our values remains steadfast as we forge ahead, cultivating partnerships with suppliers old and new. Amelia Nour stands as a beacon of hope and empowerment, inspiring all to embrace beauty with purpose and passion.
“Selecting beauty and wellness products that align with our planet and personal principles showcases intellectual discernment. With an array of options now within reach, I aim to ensure accessibility to the world's finest products from well established brands to new and upcoming brands. This ethos defines our Amelia Nour community.”
