I’ve always been a beauty enthusiast so it was a no-brainer to launch Amelia Nour, but with so many beauty products out there, I knew I wanted to do things differently; I wanted to be a breath of fresh air in an industry that’s heaving with must-have miracle creams, lotions and potions. 

My approach to beauty and wellbeing is focused on clean, cruelty-free living so I took this idea and grew my brand from there.  

Amelia Nour offers a carefully edited selection of cult beauty and wellbeing discoveries from the most innovative, creative and top performing brands around the globe. We source products which are results-driven, cruelty-free, ethically sourced, vegan, vegetarian, organic (where possible) and most importantly…luxurious. 

We hope you enjoy your shopping experience and remember, beauty begins with that all important decision to be good to yourself.

Meesha Kanadia, Founder of Amelia Nour apothecary


“Independent, green beauty and wellbeing apothecary

We believe that clean, cruelty-free, results-driven beauty should be at the forefront of your routine. With this in mind, I’ve come up with a beauty and wellbeing destination which offers honest and luxurious products that simply do what they say they do.


To promote beauty inside and out

Every product is picked personally by me because of its clean ingredients, origin, sustainability and effectiveness and I’m continually looking for exceptional products that are safe, luxurious and green.

None of the brands I stock are tested on animals. You can find a list of product ingredients on our website so you know exactly what you are buying.


Conscious beauty and wellbeing at your fingertips

The flagship store in Leicester is intimate, inspiring and very welcoming. I want you to find your own perfect beauty routine and encourage you to try samples first if you are unsure about your purchase. 

We’re just about to open up our treatment room soon so keep an eye out for our beauty menu. 

We also offer free bespoke consultations as well as regular beauty masterclasses and brand events, so sign up to our newsletter to stay updated.