I love this mascara for its conditioning effect on my lashes which never feel dry or brittle after use. It's got quite a fat brush that widens towards one end which helps give a lovely sweep to the outer lashes. The coverage is great - sometimes a little claggier than ideal but a quick wipe of the brush sorts it out. 2 coats is my optimum before it gets to heavy. It can be slightly prone to smudging but is not normally an issue - use a setting spray. And it comes off readily enough with the oil-to-milk cleanser I use.