Matte Smoothing Base Coat

At Amelia Nour, we are committed to offering a curated selection of beauty products that align with our core values of ethics, sustainability, vegan and vegetarianism. Our product selection process is guided by stringent criteria to ensure that every item we carry reflects our dedication to promoting beauty in harmony with the planet, animals, and people.

• Ethical Sourcing: We prioritise products sourced from brands who uphold fair labour practices, respect human rights, and support local communities. Our suppliers are vetted to ensure ethical treatment of workers throughout the supply chain, from ingredient sourcing to manufacturing.
• Sustainable Ingredients: We carefully select products made with sustainably sourced ingredients that minimise environmental impact. Our commitment to sustainability extends to avoiding ingredients linked to deforestation, overharvesting, and habitat destruction.
• Vegetarian and Vegan Formulations: All of our beauty products are vegetarian-friendly, if not vegan. We firmly believe in offering cruelty-free alternatives that deliver exceptional results without compromising on ethics or quality. We request documentation and certifications from our brands to verify this information.
• In-house Product Testing: All products are tested by our team to ensure that they meet the quality standards and perform effectively
• Certifications and Standards: We seek out brands certified by reputable organisations that validate our commitment to ethics, sustainability, vegan and vegetarianism. Look for certifications such as Vegan, Certified B Corp, Certified Organic, Cruelty-Free, Sustainably Sourced and Certified Natural on our product pages to guide your purchasing decisions.
• Community Engagement: We actively engage with our community to raise awareness about ethical beauty practices and promote positive change in the industry. Through educational initiatives and partnerships with like-minded brands, we strive to foster a culture of conscious consumption
• Continuous Improvement: We are committed to continuously reviewing and updating our product selection to reflect advancements in ethical sourcing, sustainable practices, and customer preferences. Your feedback is invaluable to us as we strive to improve and evolve.

At Amelia Nour, every product we offer tells a story of ethical sourcing, sustainable practices, and compassionate beauty. Join us on our journey towards a more ethical, sustainable, and compassionate future—one beauty product at a time.

At Amelia Nour, we take pride in offering products that cater to diverse needs and values. With our comprehensive ingredient policy, you can easily use our filters on our site to find the perfect fit for you. Whether you're seeking alcohol-free, certified natural, organic, clinically tested, fragrance-free, gluten-free, hypoallergenic, non-nano, paraben-free, pet-friendly, SLS-free, sulphate-free, or vegan options, we have you covered. Rest assured, all of our products are vegetarian and cruelty-free.

For added convenience, you can effortlessly sort through our products by selecting the "Transparency" option within each category. This feature allows you to quickly identify products that hold certifications such as Certified B Corp, are founded on principles of diversity, contribute to charitable causes, operate as family-owned or female-owned businesses, and offer refillable beauty options along with packaging that is partly or widely recyclable.

Visit our glossary page to explore comprehensive descriptions of each ingredient and certification, providing you with a thorough understanding of their significance.

At Amelia Nour, we are committed to making a positive impact on our planet and society. As an independent family run retail business in the beauty industry, we recognise our responsibility to operate sustainably and ethically. We therefore pledge to:

• Source Responsibly: We will prioritise suppliers who share our commitment to sustainability, sourcing ingredients and products that are ethically produced, cruelty-free, and environmentally friendly.
• Reduce Waste: We will minimise waste throughout our operations by adopting practices such as recycling and reducing packaging wherever possible. We will also encourage our customers to recycle or reuse packaging materials.
• Promote Eco-Friendly Products: We will offer a curated selection of beauty and wellness products that are sustainably packaged, made from natural and renewable ingredients, and certified organic whenever feasible. We will strive to educate our customers about the benefits of choosing eco-friendly options.
• Support Local: We will prioritise local suppliers whenever possible to reduce our carbon footprint and support our community.
• Energy Efficiency: We will implement energy-efficient practices in our store operations, such as using LED lighting, optimising heating and cooling systems, and reducing energy consumption through mindful use of resources.
• Continuous Improvement: We will regularly assess our sustainability practices and seek opportunities for improvement. We will engage with our beauty and wellness community to solicit feedback and ideas for advancing our sustainability initiatives.
• Transparency and Accountability: We will be transparent about our sustainability efforts, challenges, and achievements, holding ourselves accountable to our sustainability goals and striving for continuous improvement.

By making this pledge, we affirm our commitment to creating a more sustainable future for our planet and future generations. Together, we can make a difference.