Founded in Leicester 2015, our holistic space channels both beauty and wellbeing into a luxe-ethical retail destination. Regaling Amelia Nour’s business origin unites past, present and future through founder Meesha’s enduring launch philosophy: more than simply opening a beauty and wellbeing store, she wanted to serve a meaningful purpose in her clients’ lives.


Whether it’s creating solutions to soothe your skin or giving you the knowledge and tools to form your own healthy beauty and grooming routines, we have always been focused on offering our clients both value and experience. No matter what products you’re interested in - not to mention your schedule, age, background or skin type - we have always wanted you to feel comfortable at Amelia Nour. We have always focused on offering the highest quality services and products that are result-driven, time sensitive and tailored to your uniqueness. We consider your shopping experience to be equally as important as this. We’ve always stood for accessible beauty and have crafted our store, products, treatments and digital platforms to integrate easily into your modern lifestyle.


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Each product is tested and approved by our team and this practice defines how we introduce new products to our shelves. Thinking of our clients’ needs forefronts our sourcing of new products to stock - This is one of the reasons we’ve been able to build and sustain such a loyal and engaged following. We only represent products and services that we wholeheartedly believe in, and take our role as beauty and wellbeing advisors seriously. Our clients come back again and again because they trust us to customise beauty routines that suit their unique lifestyles.

We have built our digital platform to be made up of a community of clients that truly believe in the power of knowledge and action through taking care of themselves and maintaining their healthy beauty routines. This community is what inspires us daily for our foresight of the beauty and wellbeing industry’s future.

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