OUR STORY

Founded in Leicester 2015, our holistic space channels both beauty and wellbeing into a luxe-ethical retail destination. Regaling Amelia Nour’s business origin unites past, present and future through founder Meesha’s enduring launch philosophy: more than simply opening a beauty and wellbeing store, she wanted to serve a meaningful purpose in her clients’ lives.

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Whether it’s creating solutions to soothe your skin or giving you the knowledge and tools to form your own healthy beauty and grooming routines, we have always been focused on offering our clients both value and experience. No matter what products you’re interested in - not to mention your schedule, age, background or skin type - we have always wanted you to feel comfortable at Amelia Nour. We have always focused on offering the highest quality services and products that are result-driven, time sensitive and tailored to your uniqueness. We consider your shopping experience to be equally as important as this. We’ve always stood for accessible beauty and have crafted our store, products, treatments and digital platforms to integrate easily into your modern lifestyle.


OUR PHILOSOPHY

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NO ANIMAL TESTING 


FRANCIS STREET

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Each product is tested and approved by our team and this practice defines how we introduce new products to our shelves. Thinking of our clients’ needs forefronts our sourcing of new products to stock - This is one of the reasons we’ve been able to build and sustain such a loyal and engaged following. We only represent products and services that we wholeheartedly believe in, and take our role as beauty and wellbeing advisors seriously. Our clients come back again and again because they trust us to customise beauty routines that suit their unique lifestyles.

We have built our store and digital platform to be made up of a community of clients that truly believe in the power of knowledge and action through taking care of themselves and maintaining their healthy beauty routines. This community is what inspires us daily for our foresight of the beauty and wellbeing industry’s future.

Amelia Nour apothecary originated as a boutique yet due to the advent of the burgeoning wellness market, our story is evolving. Now in our 4th year in business, we are celebrating you and our growing community by giving you more expert beauty tutorials, masterclasses with the founders and providing you with valuable knowledge through our blog posts. Not to mention, our company’s sphere for growth has expanded to prospectively prove a team player in the industry as not only a boutique, but in fact a wellness hub that incorporates multiple snippets of attraction for all modern beauty and wellness consumers… Watch this space!

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